Your logo is a pivotal part of your brand's identity. The world's most successful brands are recognizable from their iconic logo designs.
Logos may look simple, but there's a great deal of work that goes into composing limited design elements in a powerful way. The most impactful and recognizable logos are usually less intricate (think of the Nike "swoosh") and render well across different mediums. Remember, your logo may appear on a tiny phone screen or blown up across a billboard. Less is more!